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Capitec Swapping Mall

[youtube]http://www.youtube.com/watch?v=d1Nf3n_Hy7w[/youtube]

 

This is a recent case study about Capitec’s Swapping Mall, a two day event during National Savings Month 2011 that invited visitors to swap items they no longer wanted instead of hitting the (normal) mall.

 

Atmosphere (PR), Society (social media) and Hammer (event management), all part of the KingJames group, teamed up with Switch Design to make it happen. The event was part of an ongoing campaign called Live Free which encourages a healthier approach to spending and debt.

 

This video reviews the great results of the event.

 



Between 10 and 5