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Southern Comfort’s New Look by Canvas

[youtube]http://www.youtube.com/watch?v=aJVDV2MKTrQ[/youtube]

 

Creative agency Canvas has conceptualised a new look for Southern Comfort, shot by Misha Taylor. The new pay-off line, “Here’s to the unexpected”, is a summary of the campaign message, “Here’s to saying hello instead of goodbye, to star-gazing and moon chasing. Here’s to girls, here’s to guys, here’s to you! Here’s to everything and to nothing, to the what ifs and why nots, to taking it as it comes, to unplanned nights out and to making memories and having a first time – celebrate the unexpected with friends and Southern Comfort.”

 

Southern Comfort Marketing Manager, Gwen Risdale, says, “As a brand, Southern Comfort salutes valuable friendships and seeking unexpected pleasures in all things. We wanted to capture these moments and encourage our target market to celebrate our new approach to life.”

 

Credits:

 

Creative Director – Mike Ipp
Art Director – Mary-Anne Grobler
Copywriter – Dylan Rohleder and Joey Cameron
Account Manager – Zarah Nussbaum
Photographer – Misha Taylor

 

 

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