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Heineken Facebook Football App by M&C Saatchi Abel

[vimeo]http://vimeo.com/41012617[/vimeo]

 

In the build up to the UEFA Champions League final this weekend, worldwide sponsor Heineken and their SA agency challenged the dedication of local football fans with a facebook app.

 

For the past five years Heineken International has hosted the Heineken Star Final, where selected global ticket winners can view the UEFA Champions League final in exotic cities around the world. This year they chose a secret location in Cape Town, where guests will be treated to a football feast with VIP treatment today and tomorrow.

 

Inspired by the Heineken® “Pantheon” advert and created by M&C Saatchi Abel, the app consists of a quiz that puts users’ footballing knowledge to the test. The ultimate winners each week, leading up to this one, won tickets to the Heineken Star Final.

 

Even though the competition is over, the app is still live for fans to play until the end of next week.

 

Motif Studios was tasked with the opportunity to shoot the cinematic opening as well as the goal-defining moments in the game. Shot against a green screen, the Pantheon environment is built up in 3D, coloured, textured and lit. The questions are randomly selected for each challenge.

 

Find the app HERE.

 

Credits:

 

Mark Winkler: Creative Director, M&C Saatchi Abel

Paul Harrison: Designer, M&C Saatchi Abel

Steven Lipschitz: Copywriter, M&C Saatchi Abel

Producer: Clair Rivera, M&C Saatchi Abel

Video Production & CGI: Motif Studios

Directed by Craig Hunter Parker

VFX Supervisors: Matthew Stephen, Craig Hunter Parker

Producer: Jacques Bock

Lighting & Grips: Mark van Wijk

Make-up: Janine Jackson-Smith

Musical Score , Sound FX & Mixing: Jacob Thomas Czech prozacstudio.com

3d modeling & environment: Matthew Stephen

Animation, Tracking, Compositing, Grading: Matthew Stephen, Craig Hunter Parker

 

 



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