Screen shot 2012-06-04 at 2.58.48 PM

Dementia App by M&C Saatchi Abel

Screen shot 2012-06-04 at 2.58.48 PM


M&C Saatchi Abel have created a Facebook app for Dementia SA to give people an insight into what it feels like to have this debilitating disease. The app aggregates and manipulates the user’s Facebook content making it slowly disappear. The intention of the campaign is to make the disease personal and real to the viewer and easier to understand.


Visit to try it out.




Gordon Ray – Executive Creative Director

Kayli Vee Levitan – Concept & Copy

Shaun McCormack – Head of Art

Paul Harrison – Snr Digital Art Direction

Max Pazak – Art Director

Jacky Sargeant – Creative Technologist

Clair Rivera – Digital Production

Sarah McDonald – Account Management

Motif – Animation

Andy Horns & Michael Garrett – Developers


Between 10 and 5