04 Jun Dementia App by M&C Saatchi Abel
M&C Saatchi Abel have created a Facebook app for Dementia SA to give people an insight into what it feels like to have this debilitating disease. The app aggregates and manipulates the user’s Facebook content making it slowly disappear. The intention of the campaign is to make the disease personal and real to the viewer and easier to understand.
Visit www.remembermenot.com to try it out.
Gordon Ray – Executive Creative Director
Kayli Vee Levitan – Concept & Copy
Shaun McCormack – Head of Art
Paul Harrison – Snr Digital Art Direction
Max Pazak – Art Director
Jacky Sargeant – Creative Technologist
Clair Rivera – Digital Production
Sarah McDonald – Account Management
Motif – Animation
Andy Horns & Michael Garrett – Developers