If your mom didn’t tell you about Marmite, what else didn’t she tell you about?



Marmite South Africa’s new “If your mom didn’t tell you about Marmite, what else didn’t she tell you about?” campaign is in direct response to research done on the South African youth market. The research results revealed that there is a whole generation of people who don’t know about Marmite!


This really great campaign by Big Wednesday is doing something about it. Every day for 365 days, Marmite is sharing something your mother didn’t tell you on their website and social media channels.


As part of the snippets of pop culture that they’re sharing, they are also introducing their audience to 10 need-to-know-about SA blogs. We’re super flattered to be included as fun fact #62.


Some others are:


#5 Marmite was invented by accident when German scientist Justus Liebig discovered that beer brewers’ yeast could be concentrated, bottled and eaten. The Marmite Food Company officially opened in 1902.


#44 When Space Invaders was released in Japan in 1978 it became so popular that it caused a shortage of 100 Yen coins throughout the country and is still considered the top arcade game ever.


#53 24th of May. On this day in 1626, an explorer named Peter Minuit bought the island of Manhattan for $24 worth of beads. In today’s terms that means he paid approximately $1000 for land that is worth $618 billion.


#10 House of Wax (not the one with Paris Hilton) premieres in 1953 starring horror legend Vincent Price and is the first colour 3-D feature film.


To introduce the bloggers, Big Wednesday designed customised Marmite jars for each blog (ours is above!) and has given each of us a spot on their website. See them all at www.marmite.co.za.


Follow Marmite on Facebook & Twitter to receive daily culture bites that your mom might not have let you know.





Screenshots from www.marmite.co.za:


Between 10 and 5