05 Jun Mercedes-Benz Environmentally Friendly Billboards
These lush billboards were created by The Old Shanghai Firecracker Factory to educate consumers on the positive environmental impact of Mercedes-Benz SA’s use of Remanufactured GenuineParts.
Each billboard features a visual of a single Remanufactured GenuinePart. Over a three month period actual plants started growing out of the visual and the Remanufactured GenuineParts were left completely overgrown with green plants.
Old Shanghai Firecracker Factory Creative Director, David Taylor explained that the growing of the plants is a representation of the real and pragmatic commitment to the environment where MBSA doesn’t just throw away broken or malfunctioning parts. He says, “Instead they restore them to their original quality standard. This reduces their carbon footprint and damage to the global environment.”
By using recycled parts, Mercedes-Benz saves enough energy to power 170 000 households for a year.
Creative Director: David Taylor
Designer: Gareth Roberts
Copywriter: Inge Blignaut, Nwabisa Tolom
Account Director: Gillian Laurie