Young South Africa: Generation Next Awards

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For the Sunday Times’ 8th annual Generation Next Brand Survey Awards, the opinions of 6.060 young urban South Africans aged 8 to 22 were polled to establish which brands are considered the coolest in 2012. The results span 73 different categories and were collected from 7 of our 9 provinces. The survey was conducted by HDI Youth Marketeers.

 

These are young South Africa’s favourite brands:

 

Coolest Brand Overall

 

1. BlackBerry
2. BMW
3. Coca-Cola
4. Nike
5. Apple

 

Coolest Brand Slogan

 

1. Just Do It (Nike)
2. Gives you wings (Red Bull)
3. Impossible is Nothing (adidas)
4. I’m lovin’ it (McDonald’s)
5. Join the Evolution (MXit)

 

Coolest Bank
FNB

 

Coolest Cell Phone
Blackberry

 

Coolest Fashion and/or Accessory Store
Nike

 

Coolest Domestic Airline
SAA (South African Airways)

 

Coolest Fashion Brand
Guess

 

Coolest Job
CEO (The Boss)

 

Coolest Corporate Citizen
BMW

 

Coolest Telecoms Provider
Vodacom

 

Coolest Motor Vehicle
BMW

 

Coolest Sports Store
Nike

 

Coolest Hi-Tech Gadget
Blackberry

 

Coolest Computer Brand
Apple

 

Coolest Current TV Programme
Dragon Ball Z

 

Coolest Community Programme
MySchool (Woolworths)

 

Coolest Reality TV Show
So You Think You Can Dance

 

Coolest Radio Station
5FM

 

Coolest Magazine (Male)
Top Gear

 

Coolest Magazine (Female)
YOU

 

Coolest International Celebrity
Lil Wayne

 

Coolest Local Celebrity
Trevor Noah

 

Coolest Fast Food Place
KFC

 

Coolest Energy Product
Red Bull

 

Coolest Snack
Doritos

 

Coolest Cold Drink
Coca-Cola

 

Coolest Animated Brand or Entertainment Character
SpongeBob

 

Coolest Fragrance (Male)
Hugo Boss

 

Coolest Fragrance (Female)
Guess

 

Coolest Social Networking Site & Website
Facebook

 

Coolest Cell Phone Application
Facebook

 

Coolest Local Music Star
Liquideep

 

Makes you wonder.

 

See the full results here.

 

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