TBWA\Hunt\Lascaris was briefed to create the call for attendees for this year’s gala event for the APEX Awards, which honours effective advertising that gives great results.
Not just an invitation, the campaign had to generate a renewed interest in the annual awards, as well as reinvigorate the industry’s participation.
The idea was to design a series of 3 perforated posters made up of different pop out disguises. They explained, “Whether you are a client or an advertising guru, if your advertising campaigns haven’t been effective, and haven’t met the targets then there’s nowhere to hide.”
These posters were sent to different advertising agencies and clients letting them know about the event and the number of attendees increased by 15%.
Agency Art Director: Coenraad Grebe
Designer: Coenraad Grebe
Illustrator: Says Who
Writer: Gauri Dalvi
Creative director: Justin Wright
Executive creative director: Damon Stapleton
Photographer: Vernon Reed