19 Jun APEX Awards Posters

TBWA\Hunt\Lascaris was briefed to create the call for attendees for this year’s gala event for the APEX Awards, which honours effective advertising that gives great results.

Not just an invitation, the campaign had to generate a renewed interest in the annual awards, as well as reinvigorate the industry’s participation.

The idea was to design a series of 3 perforated posters made up of different pop out disguises. They explained, “Whether you are a client or an advertising guru, if your advertising campaigns haven’t been effective, and haven’t met the targets then there’s nowhere to hide.”

These posters were sent to different advertising agencies and clients letting them know about the event and the number of attendees increased by 15%.

Credits:

Agency Art Director: Coenraad Grebe

Designer: Coenraad Grebe

Illustrator: Says Who

Writer: Gauri Dalvi

Creative director: Justin Wright

Executive creative director: Damon Stapleton

Photographer: Vernon Reed