Property24’s Clicks for Bricks by Now Boarding

Clicks for Bricks

 

Creative agency Now Boarding was briefed to create an online space for Poperty24’s 2012 Clicks for Bricks initiative. The website is a clean and bright, interactive storytelling experience which shares the message that one simple click can become a brick, and many can become a house for a family in need.

 

Now Boarding let us know how it was done:

 

Where in the old days, Flash was a popular medium to tell animated stories, we chose one of the latest trends in HTML websites, Parallaxing. In essence, it’s not new technology at all, but the notion to use it as a storytelling device has only recently become popular around the world. Using jquery and HTML 5, the website moves and animates according to the user scrolling their way through what seems like a standard web page. The result, however, is far more engaging, as objects move around the screen according to the speed of the user (scrolling).

 

While many “Parallaxing” websites are heavy on an average computers processor, lead developer Chris Sohn managed the processor usage carefully to make sure the website remained lightweight, simple and easy to use.

 

The website launched last week at www.clicksforbricks.co.za, as well as on the property24 facebook page as an app. A static version will be available for mobile users.

 

Credits:

 

Creative Directors: Jacques Oberholzer & Michel Brink
Designer: Marco de Sousa
Copywriting: Marcelle Lang & Jacques Oberholzer
Development: Chris Sohn (Go Media)

 

clicks for bricks

clicks for bricks

clicks for bricks

clicks for bricks

clicks for bricks

clicks for bricks

clicks for bricks

clicks for bricks

One Comment

  1. Great campaign, but doesn’t it negate Facebooks rules and regulation i.e.”You must not use Facebook features or functionality as a promotion’s registration or entry mechanism. For example, the act of liking a Page or checking in to a Place cannot automatically register or enter a promotion participant.
    v. You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion.