Screen shot 2012-06-22 at 8.47.20 PM

Animal Anti-Cruelty League TVC by MetropolitanRepublic



This purely title driven ad for the Animal Anti-Cruelty Leaugue by MetropolitanRepublic uses everyday animal idioms and expressions to raise the issue of animal abuse.


The animals commonly used in the phrases have been replaced with humans to make the point that people are really offended when humans are being abused, but when it comes to animal abuse it’s somehow less serious.


Agency: MetropolitanRepublic
Client: Animal Anti-Cruelty League South Africa
Writer: Marjolein Rossouw
Executive Creative Producer: Peter Khoury
Animator: Carl Jeppe
Sound: Freq’ncy
Track: Felix Laband
Post production: Wicked pixels
Agency producer: Nicola Martin
Account manager: Carl Nienaber


Between 10 and 5