Bittersuite Advertising was briefed by The Victoria Falls Steam Train Company to create a corporate identity which would reflect the luxury, elegance and old-world romance of steam train travel in colonial Rhodesia.
The new logo is made up of old-world symbols of British colonialism including the Royal Crown, two fierce lions and a vintage train fender, placed to resemble the front of a steam train. The company stationary follows the same look and feel, reflecting the quality and elegance of a bygone era: an invite printed on thick, quality paper imprinted with the logo in gold foiling and business cards resembling old train tickets.
Creative Director: Andrew Hofmeyr
Designer: Tessa Kleingeld
Copywriter: Caitlin Cloete