09 Jul VW Street Quest by Ogilvy Cape Town
Ogilvy Cape Town uses Google’s Street View in this online game, ‘Volkswagen Street Quest’.
VW has sold millions of cars in South Africa since 1951, many of which are still on our roads. The aim of the game, which is played through Facebook, is to find and ‘Pin’ as many Volkswagens on South African roads as possible, using Google Street View. The game is played over four weeks and each week the user with the most correct ‘Pins’ will earn a spot in the Street Quest Grand Final, a live playoff that takes the game to the streets of Cape Town.
The rules are simple, pinned cars must be clearly identifiable as being a Volkswagen and pinning is only valid within South African borders.