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The story behind Wie’s Bang



In the build up to Van Coke Kartel’s Wie’s Bang album launch late last year, they launched a series of 4 electronic comic books of the same name. Each part was created by a different local illustrator and written by highly regarded Afrikaans writers. This meant that each had a completely different look and feel as the story-line advanced from one to the next.


The idea, a first for a South African band, was part of a campaign by ad agency Dojo115 and received great results. The rest of the album launch campaign by Dojo115 included printed comic books, a TV ad, a Twitter campaign, a Facebook campaign, a series of promotions on Watkykjy, appearances on various websites and a live stunt by the band on the Afrikaans TV channel, MK. The campaign ended with a music video for the band’s hit single ‘Vir Almal’, off the album.


The above video is a case study narrated by Van Coke Kartel front man, Francois Van Coke. The agency says that the comics ‘acted as a promotional device to grow the band’s fan base: most of whom are young Afrikaans South Africans, in a variety of LSM levels, aged between 16-35; who are usually comic book fans as well as hard-rock lovers.’


Here is some of our previous coverage.




Creative Director: Marais Janse van Rensburg, Adam Wittert
Art Director: Marais Janse van Rensburg
Copywriter: Marais Janse van Rensburg,Stefanus Nel,Griff,Zirkie,Lohan Grobler
Illustrator: Shaun Hill,Merwe Marchand le Roux,Lohan Grobler,Nanna (Anja) Venter
Additional credits: Francois Van Coke,Wynand Myburgh Jason Oosthuizen,Jed Kossew.


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