Roachville by TBWA\Hunt\Lascaris



TBWA\Hunt\Lascaris was briefed to conceptualise an outdoor campaign that illustrates that Doom Fogger gets into every nook and cranny, killing insects before they get too comfortable.


They used found cracks and holes in outdoor walls to do this. The small gaps were transformed into cockroach homes using miniature furniture and actual cockroaches as models to depict real-life scenarios. The pay-off line was painted onto the walls and reads, “Gets to where they live.’


Feeling really grossed out by the fact that the roaches are real. Which I suppose is the point.




Art Director: Sifiso Nkabinde
Copywriter: Thokozani Mashigo
Creative Director: Justin Wright
Executive Creative Director: Adam Livesey, Matthew Brink
Model maker: Russell Scott, Chris Drake
Photographer: Russell Scott
Account Management: Nobesuthu Cele, Vanessa Maselwa
Illustrator: Pantopia Studio cc.
Agency producer: Sharon Cvetkovski




Between 10 and 5