Screen shot 2012-07-12 at 2.40.01 PM

Sensodyne Repair & Protect 3D Projection



Hellocomputer brought the house down via 3D projection at the launch of Sensodyne Repair & Protect in Joburg recently.


The activation was fully interactive requiring guests at the event to hit a punching bag to trigger light, medium or heavy damage to the Kyalami Castle in front of them.


The harder the hit, the more extensive the damage. Staying true to the brand’s promise to ‘Repair & Protect’, as the building was destroyed, it would rebuild itself again.




Ogilvy JHB

Black Media Productions



Between 10 and 5