Screen shot

Volkswagen TVC ‘Closer’



VW’s new commercial, ‘Closer’, is a love story that follows a woman’s journey as she drives through the night to deliver a note in person rather than emailing. The message is that while some technology connects us, the best technology brings us together. The Ogilvy Cape Town ad was directed by Bouffant’s Erik van Wyk.




Executive Creative Director: Chris Gotz

Associate Creative Director: Jacques Massardo

Creative Group Head: Gareth McPherson

Producer: Iris Vinnicombe

Art Director: Jacques Massardo

Copywriter: Gareth McPherson

Production Company: Bouffant, Johannesburg

Director: Erik Van Wyk

Producer: Shannon Gloyne & Melina McDonald

Director of Photography: Willie Nel

Art Director: Andrew Chandler & Di Sole

Editor & Company: Kobus Loots, Upstairs Post Production

Visual Effects: Christian van der Walt, Sinister

Post-Production Online: Sinister

Post-Production Offline: Upstairs Post

Music Company – Pulse Music

Exec Producer – Marc Algranti

Composer -Jay Lifton


Between 10 and 5