17 Jul Dooswyn by Andre Pereira
A fantastic piece of packaging design by Pretoria based designer/illustrator André Pereira for the new and novel Dooswyn. Read all about it:
Dooswyn is a new format in which to consume the drink of gods in a way that will make connoisseurs cringe. Which is just how we like it.
The challenge lay in taking the age old tradition of wine consumption, and fusing it with contemporary design, in order to make it appealing to the trendy young folk who populate local bars across the country. André managed to blend the two by using signature ‘wine speak’ as copy, incorporated with beautifully designed typography.
In the end, André succeeded in transforming the conventional idea of ‘wine in a box’ into a trendy, hipsteresque drink. [It will look great on Instagram, promise. You’ll even want to take it home.]