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New Amstel TVC | Thapelo ‘Tick Tock’ Mokoena



Ad agency OwenKessel tells the story of boxer, Thapelo ‘Tick Tock’ Mokoena in this new TVC for ‘slow brewed, extra matured’ Amstel Lager.


The young and impatient Thapelo initially cuts corners in his training and finds himself KO’d in the second round of his first title fight. After much time and effort he makes a glorious comeback. The message is Amstel’s new pay-off line, ‘Take Your Time’.


The commercial was directed by Greg Gray of Velocity Films, and was shot at iconic locations around Joburg. The ad is set to the soundtrack ‘Crystalised’ by The xx, which was re-recorded and enhanced in SA.


The ad hits screens this Sunday the 22nd. Find additional content at




Agency – OwenKessel

Executive Creative Director – Donovan Bryan

Creative Director – Mike Cook

Art Director – Martin Sing

Copywriter – Mike Cook

Production Company – Velocity Films

Director – Greg Gray

Edited by Ricky Boyd – Deliverance



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