Ad agency OwenKessel tells the story of boxer, Thapelo ‘Tick Tock’ Mokoena in this new TVC for ‘slow brewed, extra matured’ Amstel Lager.
The young and impatient Thapelo initially cuts corners in his training and finds himself KO’d in the second round of his first title fight. After much time and effort he makes a glorious comeback. The message is Amstel’s new pay-off line, ‘Take Your Time’.
The commercial was directed by Greg Gray of Velocity Films, and was shot at iconic locations around Joburg. The ad is set to the soundtrack ‘Crystalised’ by The xx, which was re-recorded and enhanced in SA.
The ad hits screens this Sunday the 22nd. Find additional content at www.facebook.com/AmstelLager.
Agency – OwenKessel
Executive Creative Director – Donovan Bryan
Creative Director – Mike Cook
Art Director – Martin Sing
Copywriter – Mike Cook
Production Company – Velocity Films
Director – Greg Gray
Edited by Ricky Boyd – Deliverance