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Screen shot 2012-07-23 at 10.25.03 AM

New Savanna 1/2 litre TVC

[youtube]http://www.youtube.com/watch?v=MQIwWT0ylzs[/youtube]

 

Savanna is bringing big back with their new 1/2 litre bottle. This TVC by DraftFCB introduces the size in a manner quite unlike Savanna’s usual ‘dry’ communication. What do you think of the new direction?

 

Credits:

 

Copywriter: David Bassett
Art Director: Janine Caboz
CD: Doug Larter
ECD: Mike Barnwell
Production Company: Egg Films
Director: Jason Fialkov
Editor: Anthony Lee Martin
Audio Engineer: Graham Merrill
Audio Design: We Love Jam
Agency Producer: Vanessa Parkin
Producer: John Ronbeck

 



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