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Screen shot 2012-08-01 at 12.02.40 PM

Dettol Heartbeat Billboard

[youtube]http://www.youtube.com/watch?v=9FHfoKsbMfY[/youtube]

 

Euro RSCG created this multi-sensory billboard for their client Dettol to promote their support of The Children’s Hospital Trust.  Traffic counter cables were laid across the Johannesburg M1 highway creating a heartbeat sound effect as cars passed over them. Using the motif of the brand’s green ribbon they depicted a heartbeat on a cardiac monitor.

 

As cars triggered the heartbeat, a ‘blip’ visual on the billboard came into view. This served to illustrate the tagline “A little bit of Dettol. A whole lot of life”.

 

Credits:

 

Executive Creative Director: Jonathan Deeb
Creative Director: Fiona O’Connor
Art Director: Alexandra Christodoulou
Copywriter: Paul Frade

 



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