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New Golf Cabriolet Print by Ogilvy CT

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Ogilvy Cape Town used a newspaper insert to demonstrate that people can experience a lot more when driving VW’s New Golf Cabriolet. By peeling off the roof of the car, readers released the scent of the countryside pictured in the ad.




Executive Creative Director: Chris Gotz

Creative Director: Jacques Massardo, Prabashan Pather, Gareth McPherson, Peri van Papendorp

Art Director: Benjamin de Villiers

Copywriter: Logan Broadley

Account Manager: Lauren Baker


Avusa Media is the prize sponsor of the Newspaper Category at this year’s Loerie Awards. They’re hosting the first online gallery of all the entries received for this award, along with this ad, at We’re sharing our favourites. See our previous picks here, here and here.


Between 10 and 5