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Loom x Honest Chocolate

Loom x Honest Chocolate Design Competition

Loom x Honest Chocolate


Two local brands that we love, Loom and Honest Chocolate, have teamed up for a birthday celebration and a chance for you to win.


Loom in Parkhurst, Joburg is a menswear store stocking a handpicked selection of cult-status brands like Comme des Garçons, Fred Perry, Denim Demon and A.P.C., accessories, fragrances and designer gifts and books. Since opening on the 8th of September 2011 they’ve also stocked South African artisan chocolatiers, Honest Chocolate.


This September Loom will be one year old and to celebrate they’re collaborating with Honest Chocolate on a One Year Anniversary Edition slab that’s 72% cacao with a hint of cayenne pepper, cinnamon and vanilla. This unique variant will be sold exclusively at Loom, and is limited to an edition of 365 slabs to represent Loom’s first year of trade.


This quality product needs equally great packaging so Loom and Honest Chocolate are inviting 10and5 readers to design the chocolate’s wrapper.


The brief is to let your imagination run wild and the prize for the winning design is a R 2 000 Loom voucher plus a Honest Chocolate hamper. The 2nd and 3rd runners-up each receive a R 1 000 Loom voucher, plus a Honest Chocolate hamper and all three designs will be showcased right here on 10and5 with a brief biography of each designer and a link back to their portfolio.


Judging will take place on Friday 24 August 2012 by the co-owner of Loom, Anthony Keyworth and taste makers Andrew Berry of we-are-awesome, Angie Batis of Lucky Pony and Sandiso Ngubane of Trends Beyond Threads.


This is how to enter:


Download the chocolate wrapper dieline HERE. The template is an Adobe Photoshop PSD file.

The blue block in the template represents the chocolate – this block should contain all the important elements of your design.

The pink lines represent the edge of the wrapper. Artwork from the blue block may spread all the way to the pink lines, but it will not be clearly visible once the chocolate is wrapped.

Ensure that the top “Loom x Honest” logo and bottom “Raw Organic Cacao” logos are visible – do not tamper with the placement of these logos.


•    Submit your entry in JPEG format (300dpi no bigger than 1 MB).
•    Email it to (subject line: “Loom x Honest”).
•    Include your full name, cell number and email address.
•    Keep a copy of your entry in PSD format on your computer.
•    Multiple entries are welcome, but each entry needs to be sent in a separate email.
•    For any queries email or call Andrew on 0214222545.


Entry deadline:


Entries close at 14:00 on Thursday 23 August 2012.


We will announce the top 3 finalists on Monday the 27th of August and you’ll be able to vote for your fave.  The winner and runners-up will be announced on Friday 31 August 2012.


Take a look at the Loom website for some ideas on how you can spend the prize money and the Honest Chocolate website for some inspiration (salivation).


Happy designing!


Loom on Facebook.

Honest Chocolate on Facebook.


Between 10 and 5