Pieman’s – SA’s No.1 Pie TVC



This TV ad for Pieman’s, SA’s no.1 pie, is by Joe Public and was directed by Marc Sidelksy of Bouffant.




Creative Director: Xolisa Dyeshana

Agency Producer: Ayanda Swanepoel

Agency Art Director: Simon Keeling

Copywriter: Claudette Browne

Production Company: Bouffant

Director: Marc Sidelsky

Producer: Sanra Broekman

Director of Photography: Alard de Smidt

Production Art Director: Andrew Chandler / Gerhard van Zyl

Editor & Company: Paul van der Westhuizen/Deepend Post

Visual Effects Company and person: Deepend/Schalk van der Merwe

Flame Artist: Gavin Hong

Post Production Online: Blade

Post Production Offline: Deepend Post

Music Company/Composer/Sound: Produce Louis Enslin / Hey Papa Legend



  1. Can’t believe this won at Ad of the Month, were there only 3 entries? I am not saying this is a copy, unlike most people who try desperately hard to link 2 obscure concepts, but this is a poor man’s version of the Bud Lite campaign. The real men of genius thing was done properly by them, if you can’t improve on it, stop trying.

  2. this platform is really getting old

  3. It’s nicely shot, blah blah blah, but the concept isn’t new… and the ‘take one for the team’ doesn’t even fit in with the rest – it should be these ‘extraordinary acts’…

  4. Carlos the Hamster

    Another one of “those” ads… Bar-One, Bud Light, Nissan Tough Town…the list goes on and on! Not original, and definitely not a deserved Ad of the Month.

  5. why’s some dodgy old british codger doing VO for SOUTH AFRICA’s pie!