Vodacom’s new TV ad launches their campaign ‘The World of Smart’ by Draftfcb Johannesburg to promote their Smart Plans, a range of price plans for smartphone users.
The commercial was shot over two and a half days at the Golden Island Studios and Vodacom World in Midrand and was directed by Fresh Eye Films’ Dani Hynes.
Executive Creative Director – Gareth Paul
Creative Director – Erin Brooks
Art Director – Kyra Antrobus
Erin Brooks – Copywriter
TV Producer – Noeleen Burley
Executive Business Director – Romaine Mackenzie
Business Unit Director – Portia Tapfumaneyi
Account Executive – Gontse Chipane
Production Company – Fresh Eye Films
Director – Dani Hynes
Producer – Melanie Curtis
Music – Rob Roy
Choreography – Debbi Rackusin