24 Aug Vodacom ‘The World of Smart’ TVC

[youtube]http://www.youtube.com/watch?v=vLvFVooM5Sg[/youtube]

Vodacom’s new TV ad launches their campaign ‘The World of Smart’ by Draftfcb Johannesburg to promote their Smart Plans, a range of price plans for smartphone users.

The commercial was shot over two and a half days at the Golden Island Studios and Vodacom World in Midrand and was directed by Fresh Eye Films’ Dani Hynes.

Credits:

Executive Creative Director – Gareth Paul

Creative Director – Erin Brooks

Art Director – Kyra Antrobus

Erin  Brooks – Copywriter

TV Producer – Noeleen Burley

Executive Business Director – Romaine Mackenzie

Business Unit Director – Portia Tapfumaneyi

Account Executive – Gontse Chipane

Production Company – Fresh Eye Films

Director – Dani Hynes

Producer – Melanie Curtis

Music – Rob Roy

Choreography – Debbi Rackusin