03 Sep Loom x Honest Chocolate | The winner is…
Congratulations to Miné Jonker of Studio Muti!
To celebrate their 1st birthday, Loom is collaborating with Honest Chocolate to create a unique chocolate variant made from 72% cacao, cayenne pepper, cinnamon and vanilla. Creatives were invited to design the chocolate’s wrapper. A panel of judges selected the top 3 designs, which were showcased here on 10and5, and your votes decided that Miné’s illustrated chocolate monster is the clear winner.
Her design will be used as the wrapper for the Loom x Honest Chocolate One Year Anniversary Edition slab which will be limited to 365 handmade slabs and sold exclusively at Loom in Johannesburg (Corner 4th Avenue & 10th Street, Parkhurst) and Honest Chocolate in Cape Town (66 Wale Street).
Miné is a talented creative from Cape Town, who specialises in illustration, hand typography, digital painting and icon design. In 2011, she together with Clinton Campbell founded Studio Muti – a creative team that provides a broad spectrum of illustration, typography and design for heavyweight clients including Vodacom, Old Mutual and Nando’s.
Voted in 2nd place is Maaike Bakker, a Pretoria-based freelance illustrator and part-time lecturer at The Open Window School of Visual Communication. She holds a BA in Visual Arts from UNISA and a MA in Fine Arts from the University of Johannesburg. From a young age, Maaike was inspired by contemporary artists Ed Templeton (founder of Toy Machine skateboards) and graffiti artist Barry McGee. She has participated in a number of exhibitions in South Africa, Germany and India and was named as one of the top 10 competitors in the ABSA L’atelier Artist Competition in 2009.
3rd Place is Adam Love, a creative director based in Paris. He specialises in conceptualization and creation of new projects, collections and brands – from logos and visual identity to the products themselves – for luxury, avant-garde and commercial clients. For 13 years he consulted at Karl Lagerfeld before joining French luxury women’s sporting brand, Wippe as head designer and art director.
In addition, he’s a creative consultant to a multitude of brands across various design disciplines including graphic and clothing design, art direction in fashion, music, advertising, packaging and interior design. Adam has been described by Tsugi Magazine as “the most interesting and intriguing graphic designer working in Paris”. For almost 11 years, Adam has been responsible for the entire visual universe of Kill The DJ – a DJ collective from France.
Find Loom and Honest Chocolate online at: