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The Cadbury Re-seal Adventure

[youtube]http://www.youtube.com/watch?v=rHEr-0AC-Ec[/youtube]

 

Cadbury Dairy Milk needed an interesting and innovative way to introduce their new re-sealable packaging. BNRY Digital, H-Factor, Wicked Pixels and Resonate Audio worked together to create the Cadbury Re-Seal Adventure, a motion-gesture driven digital wall, utilising state-of-the-art Kinect technology. The activation is currently up in malls where people open a massive virtual chocolate slab to reveal three fantasy worlds to interact with.

 

Play at any of the following locations:

 

Joburg
Sandton City
04 – 16 September

 

Cape Town
N1 City
04 – 30 September

 

Durban
Gateway
19 september – 30 September

 

 



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