Nando’s #25Reasons



It’s Nando’s 25th birthday this year and they’re celebrating with this brand new #25Reasons campaign. This is the first of four TVCs sharing the reasons why Nando’s loves South Africa. The rest they’re sharing through print ads (like the one below) and on Pinterest where they are also asking you to get involved.


Create a Pinterest board titled #25Reasons, re-pin your favourite reasons from the Nando’s board, or create your own. Tweet your board using the #25Reasons hashtag or submit it to the Nando’s Facebook page.


The most shared reasons by the 15th of October will get made into an online video and Nando’s vouchers will be given away randomly to #25reasons tweets/boards.


Visit to get started.




Agency – Black River FC
Digital – Retroviral


Nando's 25 Reasons TV campaign - Athletes


Copy reads: Especially in Mpumalanga, it seems. Perhaps they were dreaming about Nando’s delicious 1/4 chicken, chips and limited edition bottle of Coke. But at only R39.90, there’s no need to dream – everyone can afford to make it a reality.



  1. Love it!

  2. Awesome.

  3. Can’t wait to see the rest!

  4. Fantastic!!

  5. “25 years and still playing with fire” Love it.

  6. Nic Yiallouris