VW Amarok TVC



An entire museum set, modelled on Washington’s famous Smithsonian, was built inside Cape Town Film Studios for this TV ad by Ogilvy Cape Town for the VW Amarok bakkie.


Production company Velocity Films created a planetary backdrop and five diaramas – showing dinosaurs, early mankind, the first flight, the moon landings and a robotic future – from scratch. They imported 130 tonnes of sand and 26 tonnes of rock to create the interior terrain for the exhibits and very detailed post-production work over five weeks delivered the credible museum look and feel.




Executive Creative Director: Chris Gotz
Creative Director: Jacques Massardo
Art Director: Gareth McPherson
Copywriter: Jacques Massardo
Managing Partner: Greg Tebbutt
Group Account Director: Jason Yankelowitz
Agency Producer: Iris Vinnicombe
Production Company: Velocity Films
Director: Keith Rose
Producer: Grant Davies
Editor: Ricky Boyd
Post Production: Searle Street Post
Grade: David Grant
Online artists: Udesh Chetty and Charmaine Greyling
VFX and CG artists: Heiko von Fintel, Matthew Desmond-Smith, Pete Herbert, Theuns van Rensburg and Alexander Gilfillan.


Between 10 and 5