09 Oct Standard Bank ‘Moving Forward’ TVC
Flighted for the first time yesterday, this Standard Bank TV commercial by TBWA\Hunt\Lascaris presents visuals of key moments in world history set to the upbeat 1950’s hit “Sh’boom” by The Crew Cuts. The ad’s aim is to demonstrate progress and the positive emotion people feel when they move forward.
The 60 second ad follows a series of global events – from the first flight in the early 1900’s to the first democratic elections in South Africa. They were chosen for being moments of significant social change or advances in technology. Original historic film has been merged with newly-captured footage to create the visual story of progress.
The commercial coincides with Standard Bank’s 150th anniversary.
Executive Creative Directors – Adam Livesey & Matthew Brink
International Strategic Planning Director – Marie Jamieson
Account Management – Bridget Langley (Business Director) & Genevieve Holder
Creative Director: Justin Wright
Art Director: Jade Manning
Copywriter: Vincent Osmond
Producer: Sandra Gomes
Traffic: Sharika Abrahams
Production Company: Egg Films
Director: Kim Geldenhuys
Exec. Producers: Colin Howard & Kerry Hosford
Producer: Lisa Wilson
Director of Photography: Tim Pike
Art Director: John Nankin
Editor: Kobus Loots
Post Production & Special Effects – Black Ginger – Marco Raposo De Barbosa
Music/Sound: Robroy Music – Rob Schroder
Post-Production Online: Black Ginger