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Screen shot 2012-10-15 at 1.55.02 PM

Nola TVCs by Joe Public



This new TV campaign for Nola Mayonnaise is their first in 7 years. The ads, designed to identify with fans of popular soap operas, were created by Joe Public and production house Fresh Eye Films.


The campaign pokes fun at the handling of recurring themes in soap operas like theft, betrayal and infidelity, and follows the antics of two local soaps, Generations and Rhythm City. The dramas of these award-winning shows were reworked for the ads.




Creative Director – Xolisa Dyeshana

Copy Writer – Annette De Klerk

Art Director – Charles Foley & Wynand Botha

Account Manager – Nina Kohler

Agency Producer – Ayanda Tshabalala

Production Company – Fresh Eye Films

Executive Producers – Mario Bozzone & Gavin Gillespie

Director – Cindy Lee

Producer – Brian Critchfield

Production Manager – Daryl Burley







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