Vanilla Steri Stumpie

Vanilla Steri Stumpie’s Cloak-and-Dagger Launch



To prove that new Vanilla Steri Stumpie is more exciting than the flavour suggests, the launch became a covert affair. Some fans and bloggers were invited to be the first to taste the new flavour but the only detail they were given was a meeting time at a specific bench in De Waal park in Cape Town. This is what happened next.




Creative Director – Dan Pinch (Society)
Community Manager – Cat Drowley (Society)
Senior Account Manager – Racheal du Plessis (Society)
Video production – Ryan Eyden (Proof)
Event management – Grant Pleming (Hammer)


Between 10 and 5