Last night we got to experience Ogilvy Cape Town’s clever new campaign for GrandWest Casino first hand. Epic Game Night is all about taking the intimidation out of playing the tables and making a trip to GrandWest young, fun and something to do with a group of friends.
The app let’s you book and personalise an Epic Game Night by choosing your game – blackjack, roulette or poker, deciding on a dress code and sending invites to your friends.
Once your group arrives at GrandWest, you’re treated to a welcome drink and are taught the ins and outs of the game of your choice in the training room. Here you get to play practise rounds before you’ve spent a cent. When you’re feeling confident you can hit the main floor to try your luck.
The campaign also comes with a competition that would be pretty great to win. Here’s the deal: Every Epic Game Night crew gets entered into the draw to win one of six Ultimate Epic Game Night experiences worth R 25 000 which includes luxury transport, VIP treatment overnight at the Grand Hotel, dinner and drinks to the value of R 2 000, R 100 in non-negotiable tables chips for each member of your crew and Roxy Revue Bar tickets (subject to availability).
Find out more at www.epicgamenight.co.za.
Executive Creative Director : Chris Gotz
Creative Director: Tania Barker, Nicholas Wittenberg
Associate Creative Director: Tommy Le Roux
Copywriter: Shannon Devy
Art Director / Designer: Chris Kerr-Peterson, Alex van Niekerk
Developer: Will Roos
Motion Designer: Andrew Pullen
Client Service: Inge Prins
GRANDWEST CASINO SUPPORTS RESPONSIBLE GAMBLING. GAMBLING FOR PERSONS 18 YEARS AND OLDER. WINNERS KNOW WHEN TO STOP. NATIONAL RESPONSIBLE GAMBLING TOLL-FREE COUNSELLING LINE 0800 006 008. SUN INTERNATIONAL CASINOS ARE LICENSED CASINOS.