Screen shot

NSRI TVC by Ogilvy CT

[youtube]http://www.youtube.com/watch?v=X0rZBPJhwMo[/youtube]

 

This TV ad by Ogilvy Cape Town for the National Sea Rescue Institute began flighting this week. It follows the tragic capsizing of the Miroshga tourist charter boat off the coast of Hout Bay earlier this month.

 

The agency says, “The boat was carrying 40 people. 38 survived with the help of the NSRI and other heroes on the scene. Those who were not wearing lifejackets did not survive.”

 

 

Credits:

 

Agency: Ogilvy Cape Town
Executive Creative Director: Chris Gotz
Creative Director: Prabashan Pather, Jamie Mietz
Copywriter: Guy Lewis
Art Director: Katie Mylrea
Director: Peri van Papendorp
Producer: Anthea Beylis, Johnine Hughes
DoP: Michael Cleary
Sound Engineer: Stephen Webster/The WorkRoom
Editor: Anthony Lee Martin/Deliverance
Post production: Dylan Wrankmore/Deliverance

 



Between 10 and 5