Castle Lager recently launched their new brand campaign ‘Africa United’ as South Africa gets ready to welcome the rest of the continent to our country for the 2013 Africa Cup of Nations.
Castle Lager has been proudly associated with football in South Africa since as far back as 1959, and this year celebrates 20 years of continued support for Bafana Bafana.
This integrated campaign by Ogilvy Johannesburg and digital communications agency Retroviral aims to not only rally our nation but an entire continent to “enjoy another spectacle around the passion point of football.”
Advertising agency: Ogilvy Joburg
Executive Creative Director: Fran Luckin
Creative Director: Carl Willoughby
Art Director: Kush Chetty
Copywriter: Neil White
Producer: Liske van Tubbergh
Production company: Jump
Seeding and personalised bottle concept: Retroviral