Castle Lager – Africa United

[youtube]http://www.youtube.com/watch?v=SuRZTBikm9I[/youtube]

 

Castle Lager recently launched their new brand campaign ‘Africa United’ as South Africa gets ready to welcome the rest of the continent to our country for the 2013 Africa Cup of Nations.

 

Castle Lager has been proudly associated with football in South Africa since as far back as 1959, and this year celebrates 20 years of continued support for Bafana Bafana.

 

This integrated campaign by Ogilvy Johannesburg and digital communications agency Retroviral aims to not only rally our nation but an entire continent to “enjoy another spectacle around the passion point of football.”

 

Credits:

 

Advertising agency: Ogilvy Joburg

Executive Creative Director: Fran Luckin

Creative Director: Carl Willoughby

Art Director: Kush Chetty

Copywriter: Neil White

Producer: Liske van Tubbergh

Production company: Jump

Seeding and personalised bottle concept: Retroviral

 

Find more of the campaign at www.castlelager.co.za/africaunited, on Facebook or on Twitter.

 

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