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The Constructus Masterclass of 2012



Join ‘The New African Creative World Order’ at the The Jupiter Drawing Room Cape Town’s Constructus Masterclass 2012. Here’s all you need to know:


The Contructus Masterclass, an annual event, was started last year, in an effort to support local majority black-owned creative entrepreneurs and transform the local industry. Respected industry leaders are invited to impart their knowledge to creative start-ups in a setting that is stimulating and interactive.


Following on the success of last year’s event, The Constructus Masterclass of 2012 is themed around the concept of RECOLONIZE. The creative team responsible for pulling the initiative together, Batandwa Alperstein and Karabo Makenna, explained this year’s campaign, “We wanted to be provocative. Colonization is such a one-dimensional topic in Africa, so we re-appropriated its symbols and gave them new meaning. It’s about how we see ourselves and how the world sees us. It’s an open-ended statement about African creatives taking over the world – a futuristic-meets-historic clash. We got a great team together to create something iconic. We’re not quite sure what we’ve created, but it’s pretty trippy”


This year’s speakers are:


  • Ravi Naidoo, MD of Interactive Africa
  • Athi Patra Ruga, Performance Artist
  • Andile Khumalo, CIO of MGS Afrika Investment Holdings
  • Anthony and Bradley Abrahams, founders of 2bop and winners of The Constructus Award 2011
  • Gordon Cook, co-founder of Vega, School of Brand Leadership
  • Spoek Mathambo, musician and graphic artist


Following the speakers, workshops will be run by Ross Chowles, Kevan Aspoas and Graham Warsop, co-founders of The Jupiter Drawing Room (Cape Town), which will allow participants the opportunity to interact, collaborate and build on ideas.


Participants will then be invited to submit a proposal on how they intend on growing their business, using insights gained from the workshops. The proposal that is deemed the most insightful and workable, will be awarded a substantial grant to invest in their business, and will have access to the leadership team of The Jupiter Drawing Room (Cape Town) as mentors.


The Constructus Masterclass of 2012 will take place at The Castle of Good Hope from 3-5 December. Interested participants can find out more and apply online at before 26 November. Participation at the workshop is free, but places are extremely limited, so early booking is essential.




Executive Creative Director: Ross Chowles

Creative Directors: Jonathan Beggs, Joanne Thomas, Andrew Lang

Account Director: Joanne von Maltitz

Account Management: Nabeelah Sayed

Traffic: Sarah Pillay

Copywriter: Batandwa Alperstein

Art Directors: Karabo Makenna, Hayley De Vantier

Retoucher: Spencer Holmes

Art Buying: Mandy Hendler

Video Production: Kim-Lara King

Stylist/Producer:  BEE Diamondhead

Costume design: Pichulik

Photographers: Kope|Figgins

Hair & Make-up: Nandi Fourie

Videographer: Eeb Hajee, Offbeat Productions

Web Developer: Jim Nicholson


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