Cell C

Cell C ‘The Power is in Your Hands’ TVC



The beautiful new Cell C TV commercial, The Power is in Your Hands, was made by Ogilvy Johannesburg and first flighted in cinemas last week. With a feel reminiscent of Levi’s Go Forth, it would be interesting to know if that was a stylistic reference.




Creative Director РLouw le Roux

Copywriter РAndrew Pearson (Creative Group Head): ANDREW PEARSON (CREATIVE GROUP HEAD)

Art Director – Darryn Rogers

Production House – Picture Tree

Producer – Gary King

Director – JH Beetge

Lighting Cameraman – Werner Maritz

Post Production House – Upstairs Post

Editor – Kobus Loots

Sound Engineer – Dave Harris

Sound Studio – Frequency (Audio)

PRS Details – Rob Schroeder (Rob Roy Studio)


Between 10 and 5