Chris Valentine for Bridgestone



A few months back, TheDWFCollective approached talented, young, Joburg-based illustrator, Chris Valentine, about an interesting project involving their client, Bridgestone South Africa. The brief was for their Tread Smartly campaign and required Chris to create four huge (3m x 2m) paintings for them using rollers and stamps made out of Bridgestone tyre tread.


The entire process was documented with regular posts throughout October on the Tread Smartly blog, and is summarized in the video above.


See more process pics here and more from Chris at 


Video credits:


Directed by Adam Vinokur

Cinemetography by Adam Vinokur and Fred Wollner

Edited by Alistair Thomas @ Mustard Post Productions


Between 10 and 5