Shakes Palmz

Coca-Cola ‘Shakes Palmz’

[youtube]http://www.youtube.com/watch?v=ITUzRuLLmjs[/youtube]

 

A new series of webisodes by DraftFCB Johannesburg for Coca-Cola features the character Shakes Palmz.

 

His story goes: A chap by the name of Shakes Palmz, initially living on the streets of Johannesburg, is discovered by a Master Hand Shaker, Sifu Jerry who is destined to change Shakes Palmz’ direction of his life forever, Shakes Palmz with the mentoring of his Master, becomes the best handshaker the world has ever known.

 

Jono Hall directed the shorts which include a documentary-style intro and 3 handshake tutorials, the first of which recently went live. Shakes will also be appearing in person at various activations around the country during December, demonstrating and teaching handshakes.

 

Tutorial 2 and 3 will be released within the next week or so on www.coke.co.za.

 

Credits:

 

Executive Creative Director: Theo Ferreira

Agency Producer: Vanessa Bothwick

Agency Art Director: Danni Meneghin

Copywriter: Liam Galt

Production Company: Fringe (Bouffant) Johannesburg

Director: Jono Hall

Exec Producer: Melina McDonald

Producer: Melina McDonald/Madelyn Ludi

Director of Photography: Trevor Calverley

Production Art Director: Gerard Van Zyl

Editor & Company: Tessa Ford of Tessa Ford Post

Music Company/Composer/Sound: Audio Malicia – Paul Norwood

Final Audio: Paul Shafer at Earworm

Post Production Online: Refinery – Nick Young and Petra Damross

Grade: Refinery

Post Production Offline: Tessa Ford of Tessa Ford Post

 

[youtube]http://www.youtube.com/watch?v=NTlJK5iNtv4[/youtube]

 



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