04 Dec Coca-Cola ‘Shakes Palmz’
A new series of webisodes by DraftFCB Johannesburg for Coca-Cola features the character Shakes Palmz.
His story goes: A chap by the name of Shakes Palmz, initially living on the streets of Johannesburg, is discovered by a Master Hand Shaker, Sifu Jerry who is destined to change Shakes Palmz’ direction of his life forever, Shakes Palmz with the mentoring of his Master, becomes the best handshaker the world has ever known.
Jono Hall directed the shorts which include a documentary-style intro and 3 handshake tutorials, the first of which recently went live. Shakes will also be appearing in person at various activations around the country during December, demonstrating and teaching handshakes.
Tutorial 2 and 3 will be released within the next week or so on www.coke.co.za.
Executive Creative Director: Theo Ferreira
Agency Producer: Vanessa Bothwick
Agency Art Director: Danni Meneghin
Copywriter: Liam Galt
Production Company: Fringe (Bouffant) Johannesburg
Director: Jono Hall
Exec Producer: Melina McDonald
Producer: Melina McDonald/Madelyn Ludi
Director of Photography: Trevor Calverley
Production Art Director: Gerard Van Zyl
Editor & Company: Tessa Ford of Tessa Ford Post
Music Company/Composer/Sound: Audio Malicia – Paul Norwood
Final Audio: Paul Shafer at Earworm
Post Production Online: Refinery – Nick Young and Petra Damross
Post Production Offline: Tessa Ford of Tessa Ford Post