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Skyfail: A Cinema Proposal Gone Wrong



A totally unexpected ad for insurance company, BrightRock, by Net#work BBDO.


The agency said, “During a recent ad screening before the Bond movie in South Africa, a young man declared his undying love to his one and only true love, Tarryn. Sadly, Tarryn turned him down in front of the big screen and the even bigger audience. Leaving her would-be husband feeling both shaken and stirred – and firmly reminded that movie-style grand gestures are sometimes better left to the likes of Daniel Craig.


But life does change when you least expect it, and that’s why BrightRock exists. To provide needs-matched life insurance that’s made just for you at the start and then keeps up with your needs, even when life doesn’t follow the script.”




Creative Director – Graeme Jenner

Art Director – Jacques Gross

Copywriter – Dave Everson

Account Director – Paula Masterson

Account Executive – Tshepiso Phaho

Casting and production – Sugar and Groove

Video Production – Caroline Switala


Between 10 and 5