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Doom Wall of Shoes

Doom | Wall of Shoes

[youtube]http://www.youtube.com/watch?v=CpoKjSCpR2Y[/youtube]

 

South Africa is home to more than 100 000 species of insects. The most common way of killing them is with a primitive stomp of a shoe. TBWA\Hunt\Lascaris Johannesburg used this insight to come up with an interesting way of demonstrating the insect-killing power of Doom.

 

They took the most basic method of killing a bug and multiplied it by the power of Doom. The result was a 22 meter high can of Doom made entirely out of thousands of real shoes. Each sneaker, stiletto, and boot made up the individual pixels of the artwork. The thought; if one shoe is deadly, imagine how deadly thousands of them are, and that’s the power of Doom.

 

Credits:

 

Executive Creative Directors: Matthew Brink, Adam Livesey
Creative Director: Justin Wright
Art Director: Jade Manning
Copywriter: Vincent Osmond
Production: Craig Walker, Simone Allem, Ingrid Shellard
Production Company: Continental Media, Mogul Engineering, Birthmark
Photographer: Vernon Reed
Director: Brett de Vos
Account Manager: Vannessa Maswela, Nicci Valera, Nobesuthu Cele
Sound: Theo @ Sterling Sound

 



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