11 Dec Give Responsibly Campaign
Cape Town’s Central City Improvement District’s digital agency, World Wide Creative, and design agency, Design Infestation have been working together with the Cape Town Partnership on the recently launched Give Responsibly campaign. The City of Cape Town is also on board as a partner, making street poles, billboards and ambient space available for campaign media.
The aim of the campaign is to break the cycle of homelessness. Experience has shown that handing out money is not a solution and that it only sees the homeless acclimatize to a life on the street, which becomes harder to escape with each hand out from the public. Money given to the homeless is not just used to buy food, but often also drugs and alcohol, which could result in ultimately becoming committed to a life on the street.
This campaign is about encouraging the public to give in a responsible way that does not perpetuate the cycle of begging and homelessness. The public is encouraged to donate through the Give Responsibly Campaign instead and the money is then dispersed to various NGO’s that already do great work in helping to change the lives of the homeless in the central city of Cape Town. The six organisations in the city that have partnered with Give Responsibly and will receive the donations are; Straatwerk, Ons Plek, Carpenter’s Shop, Homestead, Salesian Institute Youth Projects and Homefication. Find out more about them here.