Alek Wek for Amarula



Supermodel, humanitarian and African original, Alek Wek stars in this new TV commercial by Draftfcb Cape Town for internationally distributed, African brand, Amarula Cream.


Creative Director, Doug Larter says, “What makes Amarula unique is the fact that it is the first of its kind and also the best established and most widely internationally recognised. Given these factors, the natural positioning for the brand is as ‘The African Original’. There are parallels between its story and that of Alek in that she, too, was born in Africa but is today an international icon. Despite her amazing success on the world’s catwalks and behind its speaker podiums, her roots are still in Africa.”




Creative Director – Doug Larter

Art Director – Annie Ibbotson

Copywriter – Liora Friedland


Between 10 and 5