Graduate Series: Martin Magner

Martin Magner

 

Art Direction grad, Martin Magner, graduated top of his class from ad college Red & Yellow this year. The achievement follows a list of awards during Martin’s phenomenal student career. These include a D&AD Student Yellow Pencil in 2011, the Bookmark Award for Best Intern in 2011, Clio Award Shortlist in 2012, a Bronze Campaign Loerie Award 2012 and the Bookmark Award for Best Student 2012. Impressive stuff.

 

These are some of his portfolio projects. For the rest visit www.behance.net/martinmagner.

 

RFLCT FWRD Integrated Campaign for 17 Cosmetics:

 

Traditionally, women sample the past for trend inspiration. We encourage women to instead, sample the now and create a look that will define their time and place.

 

Using interactive motion sensor mirrors, women can play with their reflection, ‘eye dropping’ shades from their current surroundings to ultimately create a new and defined look. On creating their new look, they will be in the running to become 17 Cosmetic’s official Face of the Future, an online competition element to find the face for the RFLCT FWRD campaign.

 

In collaboration with Anke Loots.

 

Martin Magner

 

Martin Magner

 

Martin Magner

Martin Magner

 

Arrive Alive Pedestrian Awareness Print Campaign:

 

Martin Magner

Martin Magner

 

Copy: Unfortunately, you’d lose a lot more than your dignity. Be careful when crossing the road. www.arrivealive.co.za/pedestriansafety

Copywriter: Anna Nurse

 

Structure in Motion. Visual Response to James Blake:

 

Structure in Motion is a visual response to James Blake’s music. All his songs were written while in motion, whether it be on a train, bus or plane.

 

The James Blake box will be sent out three weeks before the release of his new album, to the first 100 people who purchased his first EP online.

 

Contained in the box is a flipbook concealing a USB with a link to the microsite that hosts the Structure in Motion experience.

 

When the USB is plugged in the microsite would open. The exclusive screening of Structure in Motion plays. A thank you appears as well as a prompt to take part in the next LP. The fan’s location is then linked to James Blake in London, creating a network of top fans.

 

In collaboration with Roy Neubert.

 

Martin Magner

Martin Magner

Martin Magner

Martin Magner

Martin Magner

Martin Magner

 

 

One Comment

  1. Some beautiful work.