Radi-Aid | Africa for Norway



This is brilliant. To challenge African stereotypes, a group of South African students (working with The Norwegian Students’ and Academics’ International Assistance Fund, Operation Day’s Work, The Norwegian Agency for Development Cooperation and The Norwegian Children and Youth Council), has created this spoof charity single and initiative to collect heaters for the freezing people of Norway.


Tired of Africa only being portrayed as a continent of poverty and desperation by international media, the campaign switches the focus and asks, “Imagine if every person in Africa saw the “Africa for Norway” video, and this was the only information they ever got about Norway. What would they think about Norway?”


The campaign has enjoyed mass coverage around the world. Here’s what BBC World had to say about it:




Those of you watching outside Africa may well have an image of a a continent riddled with conflict, disease, corruption, poverty, and brutal dictatorships. But that stereotypical negative picture is one that a group of South African students — along with an aid agency in Norway — is challenging. They’ve turned the tables — by producing a fictional Christmas appeal video — that portrays Norway as a bitterly cold country full of freezing people in need. And it’s Africans rushing to their aid.




Music by Wathiq Hoosain
Lyrics by Bretton Woods
Video by iKind Productions
Webpage: Noop





One Comment

  1. Such a great idea!