Best of 2012: Interactive, Experiential, Online

[youtube]http://www.youtube.com/watch?v=XXvuRFby8cc[/youtube]

 

Besides possibly being the last day on Earth, it’s also our last working day of 2012 (the timing could certainly be better). We’ve really enjoyed taking this week to look back over all the work featured this year and choosing our best.

 

During this process we came across some incredible campaigns that we thought deserved another look. These projects range from online video campaigns to street installations to Twitter-activated contraptions. Hence the clumsy title.

 

We hope you enjoy them all over again. For more, see our full Best of 2012 series here.

 

MANDELA STORY

A re-imagining of key events in Madiba’s life had they happened in today’s digital age.  By Prezence.

 

A GUIDE TO BRAAMFONTEIN

An interactive guide to Johannesburg’s most exciting neighbourhood, and a rare example of QR codes being used effectively. By Play Braamfontein with filmmakers Lebo Rasethaba and Liam Lynch.

 

A Guide To Braamfontein
A Guide To Braamfontein

 

 

 

MARMITE: DON’T BE AFRAID OF THE DARK

An integrated Halloween campaign by Machine for ‘the original dark spread.’

 

Marmite: Don't Be Afraid of the Dark by Machine
Marmite: Don’t Be Afraid of the Dark. Illustration: Dani Loureiro

 

[youtube]http://www.youtube.com/watch?v=OlA6ZK4RBa8[/youtube]

 

WIMPY BRAILLE BURGERS

MetropolitanRepublic for Wimpy to advertise their new braille menus.

 

[youtube]http://www.youtube.com/watch?v=5YAchE0-o-o[/youtube]

 

MCDONALD’S INFLATABLE LOUNGE

Don’t have the party at your place. DDB created a lounge-looking jumping castle to encourage parents to book their kids’ birthday parties at McDonald’s.

 

 

 

THE FEAR

An interactive installation to promote Peter Godwin’s book “The Fear – The Last Days of Robert Mugabe”. By Ogilvy Johannesburg.

 

[youtube]http://www.youtube.com/watch?v=11AAbZ-O8Kg[/youtube]

 

RAY-BAN: LEGENDS LIVE

Ray-Ban SA’s 75th birthday campaign, Legends Live, saw local bands taking on the music style of different eras from the 30s, when the company was founded, to the 90s.

 

[youtube]http://www.youtube.com/watch?v=m9247JFa5KM[/youtube]

 

TWEETS FOR SWEETS

DraftFCB and Hellocomputer with Thingking transformed an empty store front in Cape Town into an interactive smile machine for the Toyota Etios campaign, ‘Here to make you smile’.

 

[youtube]http://www.youtube.com/watch?v=Kgw51_PtDSs[/youtube]

 

BEVMAX 4-45

A Twitter-activated sampling machine for BOS Ice Tea by Cow Africa and Thingking.

 

BOS Ice Tea Twitter-activated vending machine.
BOS Ice Tea Twitter-activated vending machine.

 

RADI-AID: AFRICA FOR NORWAY

To challenge African stereotypes in international media, a group of South African students created this spoof charity single and initiative to collect heaters for the freezing people of Norway.

 

[youtube]http://www.youtube.com/watch?v=oJLqyuxm96k[/youtube]

 

CELL C: BE NOW

A series of beautifully shot short films produced by Trigger Isobar for Cell C.

 

[youtube]http://www.youtube.com/watch?v=kmv4o3XHPM0[/youtube]

 

[youtube]http://www.youtube.com/watch?v=UWSxNvrY878[/youtube]

 

Thanks for reading, watching, sharing, commenting, sending us your work and supporting local. Catch you in 2013!

 

2 Comments

  1. Damn, Tweets for Sweets is cool! Well done. Love it. Thought the Mugabe installation was pretty great too.

  2. I loved BEV from Cow Africa! So strange that Tweets for Sweets and Bos BEV were launched at exactly the same time.