Retroviral 2012: #WhyWeDoDigital



Retroviral is a small but fast-growing digital communications agency who worked on some really exciting campaigns throughout last year for 5Gum, Nando’s and Converse; to name a few. They specialize in creating online word of mouth spread for brands and, like the video says, using the internet to mobilise people to make a difference offline.


This video is an overview of a successful 2012. Watch last year’s A Digital Space Odyssey, here.




Written by Mike Sharman, Retroviral

Directed by Andrew Berry, We-Are-Awesome

Shot by Adriaan Louw, We-Are-Awesome

Track by Converse ‘Get out of the Garage’ winner, Matthew Mole


Between 10 and 5