17 Jan Good Hope FM | Beyond the Fence
Meant as tongue-in-cheek, Cape Town radio station Good Hope FM’s new brand ad by 140BBDO and Egg Films, makes a sweeping statement about Capetonians.
The PR blurb goes: The spot makes a great meal of a simple truth: Capetonians live in one of South Africa’s greatest cities; and boy do they know it.
Director of the commercial, Slim, says, “I really digged the exaggeration and comedy; it gave us a chance to completely take the mickey out of ourselves as both Capetonians and non-Capetonians.” He purposely chose to avoid too many visual effects and let editor Ricky Boyd work his magic, allowing the cut to reveal the change from cool Cape-Town-land to uncool-place-of-no-return, after one of the characters mistakenly strays beyond the signal of Good Hope.
Let us know what you think.
Executive creative director: Ivan Johnson
Creative director: Alexis Beckett
Copywriter: Alex Goldberg
Art director: Gareth Cohen
Agency producer: Sarah Southey / Jo Weiss / Megan Sturgess
Production company: Egg Johannesburg
Director of photography: Willie Nel
Production co-producer: Nicci Cox
Executive producer: Colin Howard / Nicci Cox
Post production: Deliverance
Editor: Ricky Boyd
Audio: Milestone Studios