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Machine - Geek Gods

Geek Gods | Habari Media 2013 Calendar

Machine - Geek Gods


The Habari Media calendars are something to look forward to. Have a look at last year’s Digital Heroes and 2011’s Revenge of the Nerds. Always created by Big Wednesday, a division of Machine, this year’s calendar is no different, and like the previous ones also highlights twelve industry leaders who are doing great work in the media industry.


For the 2013 calendar, the concept of Geek God extended into the execution, graphics and writing. Through research and the use of interviews, the facts, interests and details of each media personality were analyzed and interpreted and finally translated into representing each individual as a new ‘Geek God or Goddess’, from The Goddess of Composure to The God of Analysis.


The calendar itself includes an accurate lunar calendar (Greek calendars are developed around lunar calendars) and is constructed with reference to a sun dial. The dial is intended to be used as a marker for each date which can be moved around  manually.


The calendar is encapsulated within engraved Perspex plates that emulate the stone engravings of Greek tablets while the individual month cards were letterpressed to mimicking Greek relief sculpture. The illustration style is inspired by the flat, graphic artwork of ancient Greek art works.





Creative Directors: Jake Bester, Gareth McPherson
Design Director: Dani Loureiro
Illustrators: Dani Loureiro, Andrew Ringrose
Writer: Gisele Human


Machine - Geek Gods Machine - Geek Gods

Machine - Geek Gods

Machine - Geek Gods

Machine - Geek Gods


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