Did you know that the sentence “The quick brown fox jumps over the lazy dog” contains every letter of the alphabet?
Last year, Ogilvy Cape Town ran a Did You Know campaign for iconic South African bubble gum brand, Chappies, which invited the public to send in their own Did You Know facts for the inside of Chappies wrappers. The campaign was a great success with over 50 000 entries submitted through Facebook and Mxit.
Chappies has since chosen the top 250 facts, which will be printed onto millions of Chappies wrappers this year, along with the fact-finder’s name next to their submission.
To say thank you to South Africa for the massive response and support, Chappies and Ogilvy Cape Town embarked on a week-long, two city, edible street art campaign that made use of tens of thousands of Chappies. The edible murals were visual representations of six of the final 250 new facts, and went up in Woodstock, Khayelitsha, Parkhurst, the Maboneng Precinct, at the Cape Town Station and at Greenside Design College.
Once completed, passersby by were invited to help themselves to pieces of the pictures. These are the results.
Credits:
Executive Creative Director – Chris Gotz
Creative Director – Jamie Mietz, Prabashan Pather
Creative team – Kate Desmarais (CW), Emma Butlin (AD)
Designers – Emma Cook, Emma Butlin, Danielle Clough, Jamie Mietz
Production – SJ Artists
Videography: Steve McDonald (Nice One Steve)
[youtube]http://www.youtube.com/watch?v=_pNJ1gzqYzI[/youtube]
Did you know that an octopus has three hearts?
[youtube]http://www.youtube.com/watch?v=UgBmnFpj12o[/youtube]
Did you know that the Mona Lisa has no eyebrows? It was fashionable in Renaissance Florence to shave them off!
[youtube]http://www.youtube.com/watch?v=VgQ3fR3MqN0[/youtube]
Did you know that a watermelon consists of 92% water?
[youtube]http://www.youtube.com/watch?v=FbRyratWUiU[/youtube]
Did you know that bananas are slightly radioactive, because they are rich in potassium?
[youtube]http://www.youtube.com/watch?v=YOBLg7UqyT8[/youtube]
Did you know that the surface area of a human lung is half as big as a tennis court?
[youtube]http://www.youtube.com/watch?v=HDIupb_EFZY[/youtube]
I love this! Jealous.
very cool, just a pity it gets broken down so quickly. ephemeral art
What a fantastic idea, and what a rad way to close the loop. Bravo to all, especially the client for taking it beyond FB/YT and into the market’s hands.
Did you know that if you took your intestines and wrapped them around a tennis court, you would be dead.
rad
http://d24w6bsrhbeh9d.cloudfront.net/photo/awrQg3R_460sa.gif