Chappies | Edible Street Art | Between 10 and 5

23 Jan Chappies | Edible Street Art

Posted at 11:14h in Advertising, Experiential, Featured, Street Art by Alix-Rose Cowie

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Woodstock | 17 681 Chappies | Designer: Emma Cook

Did you know that the sentence “The quick brown fox jumps over the lazy dog” contains every letter of the alphabet?

Last year, Ogilvy Cape Town ran a Did You Know campaign for iconic South African bubble gum brand, Chappies, which invited the public to send in their own Did You Know facts for the inside of Chappies wrappers. The campaign was a great success with over 50 000 entries submitted through Facebook and Mxit.

Chappies has since chosen the top 250 facts, which will be printed onto millions of Chappies wrappers this year, along with the fact-finder’s name next to their submission.

To say thank you to South Africa for the massive response and support, Chappies and Ogilvy Cape Town embarked on a week-long, two city, edible street art campaign that made use of tens of thousands of Chappies. The edible murals were visual representations of six of the final 250 new facts, and went up in Woodstock, Khayelitsha, Parkhurst, the Maboneng Precinct, at the Cape Town Station and at Greenside Design College.

Once completed, passersby by were invited to help themselves to pieces of the pictures. These are the results.

Credits:

Executive Creative Director – Chris Gotz

Creative Director – Jamie Mietz, Prabashan Pather

Creative team – Kate Desmarais (CW), Emma Butlin (AD)

Designers – Emma Cook, Emma Butlin, Danielle Clough, Jamie Mietz

Production – SJ Artists

Videography: Steve McDonald (Nice One Steve)

Chappies on Facebook.

Chappies on Twitter.

[youtube]http://www.youtube.com/watch?v=_pNJ1gzqYzI[/youtube]