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McDonald’s Vernacular TVC by DDB

[youtube]http://www.youtube.com/watch?v=TmRPprHeBDo[/youtube]

 

Ad agency, DDB, has just released the first ever vernacular TV commercial for McDonald’s South Africa. The Zulu ad, with English subtitles, tells the story about a school boy who saves up his money by opting for the ‘free but hot’ seat in the taxi every day; known as the TV because all the other passengers watch you when you sit on it.

 

Credits:

 

Writers: Sanele Ngubane/Thule Ngcese
Art director: Hital Pandya
Agency Producer: Rachel Andreotti
Creative Director: Aviv Weil
Executive Creative Director: Grant Jacobsen
Director: Mfundo Mkhize
Client Service: Mandisa Ngubane

 

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