McDonald’s Vernacular TVC by DDB



Ad agency, DDB, has just released the first ever vernacular TV commercial for McDonald’s South Africa. The Zulu ad, with English subtitles, tells the story about a school boy who saves up his money by opting for the ‘free but hot’ seat in the taxi every day; known as the TV because all the other passengers watch you when you sit on it.




Writers: Sanele Ngubane/Thule Ngcese
Art director: Hital Pandya
Agency Producer: Rachel Andreotti
Creative Director: Aviv Weil
Executive Creative Director: Grant Jacobsen
Director: Mfundo Mkhize
Client Service: Mandisa Ngubane



Between 10 and 5